Category Archives: American Library Association

Turning the Page Online

Turning the Page Online is a FREE library advocacy training course developed and presented Turning the Pageby the Public Library Association (PLA) with generous support from The Bill & Melinda Gates Foundation. This program is designed to give the skills and confidence people need to advocate successfully on behalf of their libraries.


There are 11 courses in Turning the Page online:

  1. Getting Started (Creating an Advocacy Plan for Your Library)
  2. Follow Me (Enhancing Your Project Leadership)
  3. Your Unique Role (How to Maximize Your Community Influence)
  4. Public  Perceptions of Libraries (What the Research Tells Us)
  5. Creating Your Library Story (It’s Easier Than You Think)
  6. It’s All About You (How to Make a Lasting Impression)
  7. Building Relationships(How to Make and Keep Them)
  8. Make it Memorable (How to Sell Your Story and Get Results)
  9. Staying on Track (Managing and Measuring Your Advocacy Project)
  10. Show Me the Money (Tips for Making Public Funding Requests)
  11. What’s Next? (Preparing Your Advocacy Plan for Implementation)

To receive a certificate of completion, Getting Started, What’s Next and four electives must be completed. Estimated total time: 4-5 hours.

This program is the companion to Turning the Page 2.0, PLA’s six-week, facilitated version of the same training, which Utah State Library offered twice in 2013.  View Utah’s facilitated sessions:

  1. Public Perceptions
  2. Telling Your Story
  3. You as Leader
  4. Building Relationships
  5. The Big Ask
  6. So What’s Next?

Turning the Page 6: So What’s Next?


At this point you have created a solid Advocacy Work Plan based upon your established advocacy goal (“Getting Started” & Week 1). The purpose of Week 6 is to begin to put that plan into action and determine how to make your goals a reality.

This Week’s Goals

  1. Assemble the final Advocacy Work Plan, based upon the previous five weeks’ thoughts and content
  2. Determine strategies on how to implement and manage your Advocacy Work Plan in order to meet your Advocacy Goal
  3. Discussion on the 5 areas of focus:

A. Identifying key milestones and determining what ‘success’ means for your Advocacy Work Plan.
B. Case study about needing funding but procrastinating in developing a plan and asking.
C. Case study about getting the city hall and the board all on the same page.
D. Team communication.
E. Your completed Advocacy Work Plan: So what’s next?

Location: Online

Audience: Turning the Page 2.0 participants; all Utah library workers and supporters

Instructor: Catherine Hakala-Ausperk

Recording Date: 9 Dec. 2013

Series: Turning the Page 2.0 Utah!

Turning the Page 2: Telling Your Story

Purpose: To take the data learned in session 1, “Public Perceptions”, and apply it to create your own library story.



  1. Create a compelling story about your library that excites supporters and turns that excitement into action
  2. Help you develop and practice your public speaking skills so you can effectively tell your library’s story

There are three types of stories:

  • Anecdote story 
  • Factual story
  • Emotional inspiring story

Location: Online

Audience: Turning the Page 2.0 participants; all Utah library workers and supporters

Instructor: Catherine Hakala-Ausperk

Recording Date: 21 Oct 2013

Series: Turning the Page 2.0 Utah!