Marketing the Library training has six self-paced modules that cover the steps of the marketing process. Learn to create marketing plans. Modules include resource links, promotion ideas, exercises, and quizzes.
Producer: Ohio Library Council
Dana Braccia has over 25 years experience in marketing and operational management in the private and public sectors working in the U.S. and Micronesia. Her teaching is focused on the fundamentals of library marketing including brand and product development, community engagement and evaluation, and incorporating social media into the overall marketing strategy.
Audience: iLead USA participants, all library staff
Instructor: Dana Braccia, Central Regional Manager at Library Systems and Services, Scottsdale AZ
Sponsors: Utah State Library; iLead USA Utah
Series: iLead USA